Top 5 Beauty Retail Android Apps in Middle East Q4 2022

During Q4 2022, several beauty retail apps on the Android platform showed notable performance trends in the Middle East. Here’s a detailed look at the top 5 apps, based on data from Sensor Tower.

Nice One | نايس ون experienced a fluctuating trend in weekly downloads, peaking at around 21.7K in the week of November 21. However, it ended the quarter with a decline to approximately 5.3K downloads. Weekly active users showed a similar trend, starting at 30.0K and peaking at 51.7K in early November before dropping to 30.6K by the end of December.

Bath&BodyWorks saw its highest weekly downloads at around 10.5K in late September, followed by a dip to about 2.0K in late October. The app ended the quarter with a moderate increase to 6.3K downloads. Active users fluctuated but remained relatively stable, peaking at 28.0K in late September and ending the quarter at 23.1K.

Golden Scent قولدن سنت displayed a significant increase in weekly downloads, rising from 2.1K in late September to about 9.6K by the end of November. However, it saw a sharp decline to approximately 1.4K in late December. Active users followed a similar pattern, peaking at 14.8K in late November before dropping to around 3.9K by the end of the quarter.

Sephora UAE: Beauty, Makeup showed a consistent increase in weekly downloads, reaching a high of around 6.1K in mid-November. Downloads then saw a sharp drop to approximately 528 in early December. Active users started at 13.1K in late September, peaking at 17.0K in mid-November, and ending the quarter at around 15.0K.

Sephora KSA: Beauty & Makeup saw its weekly downloads rise from 1.9K in late September to around 4.6K by late November, before dropping to about 1.3K in late December. Active users followed a similar trend, starting at 2.5K and peaking at 4.7K in late November, before declining to 2.3K towards the end of the year.

For more detailed insights and data, visit Sensor Tower.